On my birthday, back on June 18th, I got the idea in my head that NOW would be a good time to look into making a CD out of my latest group of sound collages and call it Grand Deception Star.
Now it is the end of July, a day before Tania’s birthday, and I’ve just about completed 7 CD’s of sound collages from UFOverdriver. The artwork is finished and I’m just waiting on 3 test pressings, which are on their way to me, and once those are approved, we have a complete set!
The UFOverdriver CD Collection – 2010 through 2012 (shown above from bottom to top)
My Brilliant Marketing Strategy
If I was doing this to make money, I have the worst marketing strategy in the world – I’ve encouraged people to download all my work for free (which many people have done), even on the same pages where I offer people an opportunity to buy the CD, usually for the outrageous price of $7.99 plus $3.00 – as close to giving it away as I can.
Guess how many CD orders I’ve had since I released the first 4 CD’s on July 25th…
Of course, I said if I was doing this to make money – which I’m not… I’m practicing my favorite form of living – D.I.Y. and G.I.A.
Do It Yourself and Give It Away.
A Few Reasons, But Just A Small Part Of The Bigger Thing…
Even if I wanted to be a good capitalist, I’m just not wired that way – I’d rather give stuff away than have to think about money.
I mean, sure I’d like to have some extra money to buy stuff I need for my art plans, get a little something special for Tania, or have some kind of cushion in our financial budgeting situation, but hey, maybe someday in the future.
One of the reason I love making buttons is they are so easy to give away. I could work out some money-making scheme to try and get people to buy my stuff, but that would just take time away from doing what I really enjoy – making art-objects.
Multiples and the Uniqueness Of Paintings
Selling paintings is something I’ve come to terms with. Each one is such a unique creation you have to put a price on it so it ends up going to the right home.
Above: We Sit At These Tables – a painting that got added to a very good collection this week…
Paintings have a lifetime of their own and good collectors respect that paintings must be hung in a good place, viewed over long periods of time and allowed to live with you as a part of your life.
But some art-objects are multiples – unnumbered series of art-objects, reproduced in limited number or mass-produced – and they are so much easier to give-away.
This is not to say they have no value – value is a whole different subject. Money, giving stuff away – these things have nothing to do with the value of the art-object.
These buttons I make and give away are multiples…
The sound collages, in both their digital form and in their new CD form are also multiples.
Due to the cost of making CD’s, I can’t give them away – but I can just make them as inexpensive as possible.
Sure, I can afford people downloading for free until the end of time, but CD’s – unfortunately those cost money to make.
A CD As An Art-Object
For over twenty years I’ve been thinking about what makes an art-object. Here are two categories I (sometimes) break my work into:
1. External Work – Painting, Large Sculpture, Framed Art, Videos – This is work you stand back from and observe or experience, like a painting on a wall or a sculpture on a pedestal.
2. Internal Work – Handmade Books, Sound Collages, Videos, CD’s – This is work that is experienced as a hands-on experience – like listening to a sound collage or looking through a handmade book.
Video can fall into either category.
These are rather imperfect category names – but that’s how I define them for myself.
The Art-Object As Revolution Against The Monetary System…
To me, an “art-object” is a created, non-commercial object, which can be either given away, or sold in a commercial transaction.
Sure, I could be like everyone else and go for the money, but I hate the current monetary system, so giving stuff away subverts and by-passes the whole commercial system.
Even if I sell my work, I can under-cut the monetary system by pricing “below value” and inducing a state of monetary-dissonance – when “value” and “price” don’t match.
My marketing system will not help you pay your rent – you’ll probably use your rent money to create art-objects any ways – and could be referred to as a “get-poor-quick” scheme. I don’t recommend my methods to anyone.
As for me, I’m just built this way – I’m going to take those ideas that flow through my head and make stuff, then I’ll probably give it away… D.I.Y. and G.I.A.
About The Process
Since I started UFOverdriver I’ve had it in my mind to eventually put my sound collages on CD’s, but until now I hadn’t found a way to do it that made me happy…
Two years ago I tried to do a handmade set of CD’s, but the project – with all it’s various pieces and elements – quickly got out of hand and then abandoned.
On my birthday I gave it another go, and I was very happy to discover a CD fulfillment company in Minnesota called TrepStar that produces CD’s on demand and sends them out to your fans – just what I needed.
I’ve been working with TrepStar (via emails) for a month and a half and they have been very good at helping me get through this process.
The CD setups aren’t elaborate – Standard Jewel Case with Insert Card – but they are perfect for this project at this moment.
Above: TrepStar project preview page…
So – if you’re an artist or band looking to get some CD’s self-produced here in the good ol’ USA, I’m recommending TrepStar to all my friends…
CD Fulfillment: TrepStar in Minnesota
To Sum This All Up…
That all being said – I’ve created seven art-objects over the last month and a half – 4 are available now and 3 more will be available very soon.
This is for those who what to collect the “art-object”, in physical form, of they favorite sound collages.
I like having CD’s. Once I converted my whole CD collection to digital and sold the CD’s I realized how much I like the physical CD, so I’m slowing building a new CD collection.
Now my CD collection has 7 more CD’s in it.
Until later, best of health.
UFOverdriver website: http://ufoverdriver.onehumanbeing.com/
UFOverdriver on Bandcamp (FREE Downloads): http://ufoverdriver.bandcamp.com/
Buy First Four UFOverdriver CD’s: http://ufoverdriver.onehumanbeing.com/2012/07/25/ufoverdriver-cds-now-available/
How do I get some free buttons? Contact me and I just might send you some…
PS. The complete set of all 7 UFOverdriver CD’s, along with some UFOverdriver buttons will be available very soon – pre-order now for just $50! (plus shipping and handling)